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SchreibKultur Lifestyle Magazine
Editor, Sabine Baumstark
KNITTING STEEL : Finely woven steel wallets and bags by American Designer
Stewart/Stand. These eye-catching bags represent the modern life style.
Nothing is impossible - a new exclusive material gives wallets and
accessories a unique look. Finely woven steel strands combine to form a
silky and luminous luster, two designers from New York have marketed
their discovery. An entire product line has evolved from this fascinating
material: wallets, purses, messenger bags, computer bags. These chic
accessories appeal to men and women alike.
Always on the lookout for something new, I wondered who were the people
behind this unusual idea? The Stewart/Stand Design Firm was founded in
2002 by brothers Theo & Paul Stewart-Stand in Brooklyn, New York.
Theo conjured up the idea while attending an exhibition on Extreme
Materials in New York, "I was drawn to the material, I needed to find a
reason to incorporate this material into my every-day."
The brothers traced the fabric to a materials factory in Italy
specializing in Technical-Textiles. It took several trips to various
Leather Goods Manufacturers to find a producer who was able &
willing to implement the designers' dream, "It cost us many nights of
reflection, creating and re-drafting, until the products finally met our
expectations", explains Paul. Such an inventive product would require
precision tailoring equipment & highly trained professionals.
Developing the product line took roughly 10 years. Presented today, the
Stewart/Stand Stainless Steel Wallet & Accessories Collection offers
the complete range of Mens & Womens Small Personal Goods. The
individual threads of the fabric, although strong, feel like silk. The
material is brilliant - robust and extremely weather resistant.
Impervious to acids & salts, they offer an additional technical
safeguard: they can protect your personal information from radio
frequency theft (RFID).
In the U.S., the embedded RFID chips in credit cards, bank cards, IDs
& passports are a hot topic. Increasingly, people seek solutions
securing their private information through RFID Blocking products. The
designers at Stewart/Stand have solved this problem in a sophisticated
and elegant display of style. The Stainless Steel Wallet creates a
Faraday cage, protecting all RFID enabled devices from detection. Time
has told - years have passed, not a single customer has contacted
Stewart/Stand claiming their data was stolen.
Stewart/Stand has also caught the attention of the U.S. media.
Appearances on The Today Show (NBC) and on Good Morning America (ABC)
has introduced the Stainless Steel Wallets & Accessories to a large
audience and into the consciousness of the consumer. The design firm has
also been featured in Lifestyle magazines such as "Elle Decor", "Rondo"
& "WIRED", and has landed feature-articles in "The Boston Globe", a
leading news source for the North East, U.S.
A great success in America, Stewart/Stand has followed their fans beyond
the U.S. boarders. New markets lead to broadening the collections in
order to capture the nuances of a distinct customer base. For example,
wallets & accessories that combine leather and the stainless steel
silk. The original design is easily marketed to a vegan market, the
Texture Collection targets Architects & the Design Savvy. All the
designs are accessible to the Eco-Conscious Consumer, more than 85% of
the stainless steel is post-consumer recycled.
We caught up with Paul Stewart-Stand while he was touring the European
Market at Tendence in Frankfurt. The Stewart/Stand Stainless Steel
Wallets & Accessories premier was presented by the German
Distributors HV Sales & Marketing Consult via Wiesbaden. Hans-J
Vogl, a principal at the European Firm had only one comment to make "The
Stewart/Stand brand can only be described as a successful fit for our
retailer. Finally something new and unique in both design and
functionality."
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